About Toughbooks
This piece was originally published on bobjohnson.com/toughbooks. In addition to bobjohnson.com's direct competitors, it competes for search rankings against pages from major players like Amazon, Newegg, eBay, Panasonic, PCMag, Wikipedia and other household names. See performance metrics.
Introduced in 1997, the Panasonic Toughbook line of laptop computers is the original rugged mobile device. Today, it continues to set the standard for rugged computing. While many PC manufacturers have attempted to challenge it, none have surpassed the Toughbook series in terms of performance and military grade durability. These machines are built to survive.
Rugged Laptops vs. Consumer Laptops
Just as you can’t compare a tractor to a sports car, you can’t compare a rugged notebook to a sleek consumer laptop. Toughbooks are all about utility and reliability, function over form. We’ll be the first to admit they aren’t as pretty as the latest offering Apple or the slender ultrabooks tech bloggers salivate over, but that’s not the point. In police cruisers, ambulances, oil rigs, submarines, excavation sites, or anywhere there’s a tough job to be done, you’ll find rugged Panasonic laptops and tablets. The rugged laptops we sell are ready to go to work.
Toughbooks are by no means an alternative to high-end multimedia or gaming laptops. They don’t have retina displays, boutique graphics cards or speakers designed by a rap producer. They weren’t built to compete at performance benchmarks. Instead, a Toughbook’s features reflect the real world situations they’re likely to encounter.
Specialized features
For every problem inherent in typical laptops, you’ll find a practical solution in one of Panasonic’s rugged laptops:
- super bright anti-glare screens for daylight viewability outdoors
- ingress protective seals, gaskets and rubber keyboards for protection against water and dirt
- digital touch displays that fold over and convert the laptop into a tablet with a stylus for capturing signatures or jotting down notes on the fly
- drop-resistant magnesium alloy casing and shock mounted hard drives for rough environments
- internal heaters for operating in extreme cold
- pressure-sensitive touch pads that work even if you’re wearing gloves
The list goes on.
Want to learn more? check out this article on the rigorous testing and certification processes Toughbooks go through: Testing a Toughbook's Mettle: the story behind the certifications.
Buying Refurbished vs. Buying New
The most obvious benefit to a refurbished Panasonic Toughbook is price. New Toughbooks are incredibly expensive. If you can afford it and have your heart set on getting a whiff of that new computer smell, feel free to buy a brand new Toughbook. For everyone else, our refurbished computers are a great option.
If you have reservations about buying used equipment, we understand. In fact, we feel the same way. Not all refurbishing shops are created equal, and you are absolutely right to exercise caution. The Toughbook laptops we sell are refurbished with pride by our in-house, expert technicians. We carefully inspect and test each and every unit before shipping them out, so you’ll never have to worry about getting a “dud.” Each rugged laptop we sell comes standard with our Limited Lifetime Warranty, and we’re just a phone call or email away if you need us.
What you see is what you get
Every laptop you see pictured on bobjohnson.com is an actual refurbished unit direct from our inventory, not the same manufacturer stock photos you see everywhere else. Although every computer we sell is in grade-A condition (unless otherwise noted), we don’t try to pass them off as anything less than the experienced, proven workhorses they are.
So, what’s the biggest difference between our refurbished laptops and brand new models? A couple thousand bucks.
Performance metrics from Google Search Console and Google Analytics (all available data from May 1, 2018 – August 31, 2019)
- Average Google search position for all search queries: 13
- Number of search queries for which the page averages in the first position: 21
- Number of search queries for which the page averages in the top three: 84
- Number of search queries for which the page averages in the top ten: 355
Performance metrics from SEMrush (data pulled August 31, 2019)
- Average search position for targeted keywords: 9.4
- Average search position for targeted keywords (truncated mean*): 6.0
* Truncated mean included to account for an outlier keyword with an average position of 97. This is a new keyword, automatically added by SEMrush. While it has begun to climb the ranks, it is not of high value or particular relevance.